What have we done?
We managed to come up with 20 ideas pertaining to the needs we mentioned during Day 1 programme. It requires a lot of thinking processes. We managed to discuss and finalised those ideas within the given time frame. The pitching went well and we gathered valuable feedbacks from the audience to enhance on our ideas.
Value Proposition Canvas - We moved on to create a value proposition canvas to identify the customer gains and pains pertaining to our solutions. This process helps us to identify what are the loop holes and things that we may want to focus on.
Learning Card - We approached people to propose our ideas in order to get some insightful feedbacks on how our ideas can be improved. Based on the feedback we have gathered, we figured out what are the areas that can and needs to be improved. There are certain areas which we may need to reconsider about.
What are the problems that we faced?
We're unable to decide on which 3 out of the 20 solutions for us to focus on. However, we managed to come to a conclusion to develop an application that comprises few of our solutions into it.
How we overcome it?
Each member of our team expressed his/her opinion about their perspective, what they would want if he/she is a potential customer for the cruise trip. After that, we conclude our choices and put them into the Value Proposition Canvas. We gathered all the crucial information on the Post-Its and do a pitching to the rest of the participants. We managed to get a lot of valuable and insightful feedbacks after our pitching. We make use of the feedback we gathered to make changes and further enhance on our ideas.
We have learned that as a group, it required determination, hard work and commitment to achieve success. It is crucial to gather feedback from the third person point of view to understand what they need.
What is our final idea for this challenge?
We would develop a universal application for every passenger boarding the cruise ship. It provides a through out access to the ship's asset; gain control over the specified electrical appliances in the cabin. Booking the ticket for the concert, movie cinema and even calling the cabin crew etc. With our application, we will transform the cruise ship into a huge network with everything and everyone that is connected.
Furthermore, some additional services like the Automatic trolley system, GPS tracking, View purchase transaction, Lighting control system is being implemented into our application. With all these assets, the cruise ship experience that we provide will be a pleasant and an unforgetable memory for all of the passengers.
Therefore, we are confident that with our Application, it would make a person to want to take a cruise in 2025, and be happy about it. We have no doubt that he/she will soon become a frequent cruiser!
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